Crumbl, with its weekly releases of giant cookies in signature pink boxes in a range of creative flavors, has taken the dessert scene by storm. With its online fan base and smart marketing, its popularity has grown over time. However, it’s time to take a step back and realize Crumbl is not worth the hype.
Crumbl was founded in 2017 in Utah but has now spread to 1071 locations across the country, including the closest location in Hudson, MA. It’s known for its weekly changing menu, featuring eight flavors ranging from cookies to cakes and brownies. They sell cookies in large and mini sizes, which come in multiple different sized packs.
Crumbl’s clever marketing creates significant appeal for many customers. Its revolving weekly menu encourages repeat visits as customers come to try new flavors. The social media presence for these cookies on apps like Instagram includes weekly cookie reviews from food influencers promoting trying the new flavors every week. The cookies are made to be visually appealing, creating unrealistic expectations for their taste.
Using nutritional data from Crumbl Cookie’s website, the cookies contain high amounts of sugar, with approximately 45 grams of sugar in each cookie — about 88% of one’s recommended daily intake.
Each cookie can range from 500 to 1100 calories. According to the Cleveland Clinic, people should consume an average of 2300 calories daily. The Crumbl website lists a cookie as approximately 6-8 servings. This marketing suggests splitting your cookie into eight servings or with eight people. However, if you eat a whole cookie, as most people do, you could consume approximately a third of your daily calorie intake.
Additionally, the price of one cookie is $4.99. Although the cookies are large, paying five dollars for a single cookie feels extremely overpriced, even if quality ingredients are used. According to a Google search, the average price for a cookie at local bakeries in the Northborough Southborough area can range from $3 to $3.50.
Crumbl aims for bold flavors and appealing names, such as Spiced Apple White Chip or Nilla Bean Cupcake, for its cookies. Most of the time, this is an overreach. The cookies often fall short of expectations due to their overly large size, excessive sweetness and overwhelming flavors.
Crumbl can be a great treat occasionally, but it’s important not to fall for the social media hype surrounding this place. The calories, sugar content, pricing and flavors equal up to cookies that are overhyped and overrated.
