Clothing company sells positive message

Junior Wylie Ith sports a piece of his newly designed attire.

Rafaela Coelho

Junior Wylie Ith sports a piece of his newly designed attire.

Troy Fruneaux, Staff Writer

Starting a business requires constant attention, hard work, and dedication to become successful and prosperous. Many are not willing to put in the time needed to begin a thriving business, but junior Wylie Ith is committed to building his own company, Ithsthedream, from the groundwork up.
Founded in July 2015, Ithsthedream focuses on producing short films and designing articles of clothing to spread its message of positivity and happiness.
“I started it to help people find a place to feel safe, happy, and improve their daily positivity in life,” Ith said.
As an innovator, Ith has already designed his company’s logo and has begun to manufacture various styles of clothing such as sweatshirts, hats, and t-shirts. He plans to sell these articles primarily online on the business’s website.
“I hope to be able to create my own style of clothing that’s unlike any other,” Ith said.
Although many of his classmates are doubtful of his ability to make his company succeed, Ith has full confidence in himself.
“I can make my company successful because I’m motivated, innovative, and creative,” Ith said.
Ith also has the support of his family and friends.
“My friends had no idea that I would begin my own business, but as soon as I told them they were all really supportive of me,” Ith said. “My family has also been really supportive and helpful which is really cool because they haven’t always been like that.”
Ith also plans to partner with large, reputable fashion businesses in order to boost his business.
“In about 10 to 20 years I’d really like to partner with companies like Louboutin, APC, and Supreme,” Ith said.
With the aid of these major companies, Ith hopes to grow his brand, but more importantly, spread his company’s message of positivity.
“I believe that positivity is one of the most powerful things out there,” Ith said. “It can overcome anything and everything.”